12/10/2023 0 Comments Sirius decisions ownership![]() But a recent case study by SiriusDecision uncovered that high-performing organizations are 33% more likely to shift responsibility for customer-facing assets to sales enablement. Historically, this has fallen into marketing’s wheelhouse leaving others, such as sales teams, to have separate content repositories. After all, this content will formulate the bulk of what is managed within and shared out from your platform. Ownership of customer-facing assets is critical for solution success. WHO HAS ACCOUNTABILITY FOR CUSTOMER-FACING ASSETS? To answer these questions, we can take a look at best practices developed by high-performing sales organizations, as discovered by SiriusDecisions. Who is responsible for measuring asset performance?. ![]()
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